Every year begins with a flood of questions to SEO experts about their predictions or recommendations for the upcoming year.I am normally careful not to get involved into too many of ranking factors

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10:01am 05-01-2015
Admin
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9:33am 05-01-2015
Admin
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9:32am 05-01-2015
Google Analys Staff
If you want to survive the update, your mobile site should be crawlable by GoogleBot. To make sure your site pages are crawlable by Googlebot you can use Google’s mobile-page friendliness tester.
9:30am 05-01-2015
Seo expert
When you know what the layout will be, you can begin to plan what content will make it to mobile.

Pascale Guay, CEO of Dialog Insight, said in an interview that “ensuring that your content will effectively perform across platform is the key to a successful multi-channel content strategy.”

Dialog Insight writes on their blog that when preparing to mobilize your content you should review each element of the page for its importance. Assigning a grading system from 1 – 3 for each element of the page can help you to decide.

Content elements that have a 1 must stay on the page, 2’s are only included if there is room and 3’s are removed entirely from the mobile site, for example.

The author is working with Dialog Insight to revamp their website, but the company didn’t sponsor any mention on this post.

In addition, the use of images on mobile, explaining they should also be adapted by using smaller versions of the same image or by choosing new photos for the mobile site altogether.

Any banner images with text need to be adjusted, since the text included on the desktop site will be extremely small on a mobile device.

These banner images therefore need to be recreated with larger text if image-text is to be included at all on the mobile site. It’s crucial that each content element of each page is carefully considered before being included on the mobile version of your website.
9:28am 05-01-2015
SEO For Mobile Sites
Don’t try to make your mobile site look exactly like the desktop version. Take the time to make a mobile site that prioritizes user-experience. Information can be better explained on mobile platforms with a scaled-back design suited to smaller display screens. Text should be legible and website functions as well as calls-to-action should be functional and clickable by touch. This applies to both responsive design websites and independent mobile sites obviously. Smashing Magazine wrote about a mobile content strategy and advises content marketers to actually write smaller headlines for content that is intended solely for mobile site (this wouldn’t work for responsive sites).
9:27am 05-01-2015
Mobilegeddon issue
Google has always been concerned with the quality of the users search experience and so this major announcement doesn’t come as a surprise to many.

This is likely the first of many mobile search updates to come that will redefine the search experience on a cellphone and soon for tablets, watches, gloves and any other smart technology we can wear.

Jayson DeMers wrote on Entrepreneur that mobile search results will change and soon be populated not just with display websites, but also with mobile apps and other mobile technologies.

The discourse of an increasingly mobile population is what brings us here today, we should be discussing how to get ready for the mobacalypse.
9:24am 05-01-2015
Mobilegeddon issue
2015 Google announced that it would be changing it’s mobile search algorithm. Barry Schwartz covered the announcement on Search Engine Land and not long after the term “mobilegeddon” had been coined. The term refers to the Armageddon of non-mobile-friendly pages in Google’s mobile search results as of April 21st, 2015.

In just under two months anyone with a website has had to measure their mobility and if necessary, adapt to mobile-friendliness in order to maintain their search presence with mobile users. Forget Panda, forget Penguin, mobile-friendly is arguably one of the biggest updates in all of search history – Google’s announcement affects mobile search results worldwide.

Creating a mobile site, adapting your mobile content strategy and having mobile on your radar is no longer a choice. Complying to this announcement in a few short weeks means assessing your website, your content and your content strategy. With little time left and no concern for whether mobile was part of your Spring marketing priorities or not, anyone working in web is preparing for Google’s update.

Surviving the mobilegeddon apocalypse is going to take more than a few blog tips to address and in fact the discussion is quite complex. Everything from mobile URLs to leveraging video in mobile ads is being discussed under the umbrella of Google’s update. Cindy Krum’s recent Search Engine Land post is the most accurate and in-depth discussion I’ve read on the topic to date. She uses the most recent industry discussions on the topic straight from Google’s recent staff presentations at the SMX West and SMX Munich conferences to provide a summary of the need-to-know surrounding Google’s upcoming mobile update.

Indeed, preparing for mobilegeddon requires a step back before taking action and certainly before shifting your entire content marketing plan, but at the same time doing nothing is not an option
9:17am 05-01-2015
Bram
You are right matt cut...Since, the launch of Penguin algorithm the “Link-Building” game has turned on its head.It is no more about the “Quantity” but it’s about the “Quality” of inbound links that links back to your website.

“Link-Building” as it stands today has come down to “Link-Earning” by producing high quality useful contents ,co-citation,social media sharing etc. Let’s look at the infographic designed by Shane Barker to get an insight into the various Off-Page factors that influence “Link-Building” in 2015.";
9:14am 05-01-2015
Matt Cut
1. When executed properly, it follows both the letter and the spirit of Google’s Webmaster Guidelines.I think that the link building guidelines can best be summarized with this simple aphorism:

the only thing you can exchange for a link is the value that link offers the users. You can’t trade another link, or money, or widgets, or hosted content. You can only offer the intrinsic value which your content offers that webmaster’s users.

Broken link building is the epitome of this kind of content. The strategy is built around creating content that webmasters need and have linked to in the past and offers them nothing other than the quality of that content in exchange for a link. They link to you only if your content serves their users’ needs.

2. It gives you a plausible basis upon which to build industry relationships via outreach.You hear all the time from SEO talking heads that we need to build relationships. But how do you start the conversation?

And how does that conversation lead to a link? As is normal, the devil is in the details. We actually have words for these types of problems…
Open Justification: Why should a person open the email you sent them in their inbox?

Why in the world should they pay attention to your out-of-the-blue email? Broken link building solves this – they have a broken link on their site and you know where it is and how to fix it.

Edit Justification: Why should a webmaster open their editor and edit the page? Why should this person link to your site? So what if you now “have a relationship”?

Well, your relationship is predicated on the discovery of a problem on their site, and you have offered a solution, which happens to be a link to your site’s excellent replacement or related content!

Simply put, there is no other outreach and content based strategy that solves both of these problems in a single email. There just isn’t.";
9:09am 05-01-2015
Backlink
because they seem speculative or risky given Google’s penchant to change courses so quickly. When your target is moving so fast, so frequently, and seemingly erratically, it is hard to make predictions and recommendations. So, how should we proceed?
One of the common responses is to give very generic, holistic tips like “build your brand”, or “users first”. While I think these are absolutely true, they don’t offer much in the way of actionable advice. Some of the lengthier responses by good SEOs do go into detail on these issues, and I applaud them for that, and so I want to enter my recommendation for webmasters and SEOs. Make 2015 the Year of Broken Link Building. Let me give you some reasons why…
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